Things are pretty exciting chez Maria right now because I've finally completed work on a website focused on one of my two speaking niches - property investment.
Women in Property Investment (WiPi) now boasts book reviews, resources for property investors, a great discussion forum, property investment speakers and more. It'll work hand-in-hand with my presentations/naturally marketing yourself site to both establish and market my personal niche and brand. If you take a look at both sites:
www.naturalmarketingsystem.com
www.womeninpropertyinvestment.com
you should notice certain similarities. Although they're completely different sites, the colour scheme and the "feel" is the same - take a look.
So here's what you need to consider:
- what are your niches within your niche (beware of creating too many or you'll split your focus and muddy the waters when trying to tell people what you're about)
- what is the look and feel you need to create (this includes colours, fonts, layout, page size, etc.)
Then, I suggest you get feedback from others. Get them to take a look and let you know whether the marketing materials convey the same message and are recognizable as being a part of your brand.
Websites are a great starting point because they can be easily changed and easy for people to view and give you instant feedback. Once you start shelling out for printed materials, you're much less likely to chuck it all out and start again if it's not quite right, so use your website as your testing ground.
Oh and, by the way, let's have your feedback on my sites please!
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